Tucked away just 30 kilometres from Jaipur lies the small artisan town of Bagru—a place synonymous with one of the most iconic forms of hand block printing in India. For over 400 years, the town’s skilled printers, especially from the Chhipa community, have preserved and passed down this rich craft, now recognised globally for its raw beauty and sustainable process.
Bagru printing is a style of hand block printing that uses natural dyes and hand-carved wooden blocks to create repeat patterns on fabrics, traditionally cotton. Unlike mass-produced prints, Bagru textiles carry a rustic, earthy charm, often seen in muted tones like indigo, beige, maroon, and black. The motifs are inspired by nature—featuring florals, vines, bootis, and geometric borders.
What sets Bagru printing apart is its deep relationship with the environment. The process includes:
This entire process can take days or even weeks, depending on the complexity of the design.
Bagru is not just a place—it’s a living museum of Indian textile art. The town's narrow lanes echo with the tap of wooden blocks and the laughter of artisans sharing stories over generations. It is here that cultural legacy is not archived in books, but worn on fabrics, wrapped around shoulders, and draped across generations.
Bagru printing reflects the values of sustainability, slow fashion, and fair trade. In a world driven by fast trends, supporting Bagru artisans means safeguarding a heritage of craft, technique, and dignity in labour. Designers and ethical brands across the globe are now collaborating with Bagru printers to bring their creations to life—fusing traditional methods with contemporary appeal.
