Why We Started

Our purpose is deeply rooted in empowering artisans and preserving cultural heritage. In an era where mass production dominates the textile industry, artisans who dedicate their lives to hand block printing are being pushed to the margins. We exist to change that.

1. Empowering Artisans: We work directly with skilled craftsmen in Rajasthan, ensuring fair wages, ethical working conditions, and the sustainability of their craft. By providing a global platform, we help artisans reach new markets where their work is valued and respected.
2. Preserving an Endangered Art Form: Hand block printing is a labor-intensive, skill-based process that takes years to master. Unfortunately, many younger generations are forced to leave the craft due to economic challenges. By supporting and promoting this art, we ensure that the knowledge and techniques of block printing are not lost to mechanisation.
3. Sustainability and Ethical Craftsmanship: Our products are made using natural dyes and eco-friendly materials, ensuring that traditional block printing remains a sustainable, earth-conscious practice.