At Indian Motifs, we are more than just a brand — we are a cultural movement grounded in the preservation and celebration of India's ancient textile heritage. Our mission is to protect, promote, and pass down the timeless art of hand block printing, one of India’s most revered yet endangered crafts.
Rooted in the belief that tradition and innovation can co-exist, Indian Motifs works directly with skilled artisans in Rajasthan, nurturing generations-old knowledge while supporting creative evolution. Every product we design is a fusion of ancestral wisdom and modern aesthetics, telling a story that transcends borders and time. We believe that craft should be honoured — not commodified. That is why we uphold fair trade principles, support slow fashion, and ensure our artisans receive the respect, recognition, and resources they deserve.
From the bold, earthy tones of Bagru printing to the delicate florals of Sanganeri motifs, and the depth of texture in Dabu mud-resist prints, our collections celebrate the diversity and beauty of India’s hand block printing traditions. These techniques, which date back centuries, are preserved through intentional collaboration and hands-on involvement with artisan communities. By using natural dyes, hand-carved wooden blocks, and eco-conscious materials, we ensure that every item reflects the true essence of sustainable Indian craftsmanship.
Though headquartered in Australia, our heart remains in Jaipur — the soul of India’s block printing tradition. Indian Motifs acts as a bridge, connecting global audiences with the cultural depth of Indian textile art. We cater to individuals who value:
Every purchase from Indian Motifs goes beyond owning a beautiful product. It:
Our pieces are not simply decorative — they carry purpose, passion, and a piece of India’s cultural soul. They are designed to be treasured, shared, and remembered.
When you choose Indian Motifs, you're choosing to invest in a future where heritage crafts flourish, where artisans are celebrated, and where fashion tells a meaningful story. We invite you to be a part of our journey — to not just wear or use our products, but to carry forward the values they represent. Indian Motifs: Where every thread tells a story.
